Background of this Initiative
A massive campaign was initiated in April 2010 to spread the peace prayer and the philosophy behind the World Peace initiative across the masses from all walks of life, across various locations.
More than 5000 volunteers of Tej Gyan Foundation reached out to more than 500,000 people, who subscribed to the World Peace initiative and committed to performing the Peace prayer on a daily basis.
Door-to-door campaigns were conducted in residential localities to talk to families and explain the significance of the initiative. Many housing societies were formally roped in into the peace initiative.
Organizations were approached to institutionalize the peace campaign amongst their employees.
Various forums such as merchant organizations, chartered accountants, medical associations were approached to spread the awareness of World Peace.
Street skits and canter-shows were organized in various parts of Pune city to spread awareness of the World Peace campaign so that people can sign-up for this campaign.